![]() ![]() His combativeness has cost him key executives and soured a lucrative distribution deal with Coca-Cola. It is a distant third player behind Red Bull and Monster, which started a year after Rockstar.įor starters Weiner might want to get a grip on his shortsightedness-and his short temper. ![]() A major reason: He has starved the company of resources. ![]() Over the last seven years, with annual growth slowing to 8%-to an estimated $670 million in revenue for 2013-Rockstar has been stuck in an orbit that Weiner can't seem to blast out of. Revenue soared an annual average of 103% from 2001 to 2007, reaching $405 million. Rockstar was a rocket for the first six years of its existence, a cheaper alternative to Red Bull, offering more flavors. You get more than a faint scent of victimhood. Weiner blames the stores ("They're saying they don't need anything more"), his rivals' unyielding grip on the market ("It's hard for us to break through") and brand loyalty that seems out of his control ("How do you shift someone from one thing to basically the same thing?"). "You can't find it." Not because it was sold out, but because it's seldom sold at all: His larger competitors, Red Bull and Monster, have utterly swamped his brand. "I got very depressed going out in Manhattan because there wasn't any Rockstar anywhere," he says. ![]()
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